Generative Art Timeline · Chapter 9: AI Era (2010s)

2011

Color of words by Gene Kogan

Artwork · North America

One output of Gene Kogan's Color of words: the self-organizing map of colours sampled from a hundred Google image results for the word 'Fall', resolved into soft blocks of rust, ochre and grey.
One output of Gene Kogan's Color of words: the self-organizing map of colours sampled from a hundred Google image results for the word 'Fall', resolved into soft blocks of rust, ochre and grey. Gene Kogan, Color of words, 2011. Courtesy the artist; image via the Internet Archive Wayback Machine.

This early work of machine learning art by the legendary Kogan explored the implicit colors associated with words and concepts. By running a set of words through a Google image search, Kogan analyzed the color distributions of the first hundred images that appeared. Using a self-organizing map (SOM) algorithm and a Gaussian mixture model (GMM), he synthesized these colors into a map of their visual representations. The project categorized the results into themes like seasons, biomes, holidays and politics. This quite early (pre-2014) instance of machine learning in creative expression highlights the lesser-known work of Kogan, how instrumental early image-classification attempts were and uncovers the hidden color palettes of language through data clustering and visualization techniques.

Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.

Sources

People

Gene Kogan

Movements

Machine Learning Art

Filed under

Ideas
color, Data Art, language, Machine Learning Art
Technologies
artificial intelligence, data visualization, Gaussian mixture model (GMM), image recognition, machine learning, self-organizing map (SOM)
People
Gene Kogan
Works
Color of words
Organisations
Google, Google Images

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