Generative Art Timeline · Chapter 9: AI Era (2010s)
2011
Color of words by Gene Kogan

This early work of machine learning art by the legendary Kogan explored the implicit colors associated with words and concepts. By running a set of words through a Google image search, Kogan analyzed the color distributions of the first hundred images that appeared. Using a self-organizing map (SOM) algorithm and a Gaussian mixture model (GMM), he synthesized these colors into a map of their visual representations. The project categorized the results into themes like seasons, biomes, holidays and politics. This quite early (pre-2014) instance of machine learning in creative expression highlights the lesser-known work of Kogan, how instrumental early image-classification attempts were and uncovers the hidden color palettes of language through data clustering and visualization techniques.
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Movements
Machine Learning Art
Filed under
- Ideas
- color, Data Art, language, Machine Learning Art
- Technologies
- artificial intelligence, data visualization, Gaussian mixture model (GMM), image recognition, machine learning, self-organizing map (SOM)
- People
- Gene Kogan
- Works
- Color of words
- Organisations
- Google, Google Images
Echoes across time
- 1944 · Language of Vision by György Kepes
- 1993 · Fuse by Scott Draves
- 1957 · Syntactic Structures by Noam Chomsky
Le Random editorials
- Post(human)-AI Art, Peter Bauman, August 4, 2025
- Aaron Hertzmann on Caring about People, Peter Bauman, April 13, 2026
- Christiane Paul on Defining AI Art, Peter Bauman, April 23, 2025
- Demystifying Generative Systems, Peter Bauman, June 20, 2024
Le Random podcast
- Timeline Ch 9—AI Era (2010s) with Tyler Hobbs, Helena Sarin, Rhea Myers & Gene Kogan — listen with transcript on Le Random (30 Jul 2024, 51 min). Featuring Gene Kogan. Chapter 9’s episode. Apple Podcasts · Spotify
- Tom White & Gene Kogan on the Birth of GAN Art (Deep Learning Series 01) — listen with transcript on Le Random (14 Apr 2025, 44 min). Featuring Gene Kogan. Apple Podcasts · Spotify
- Discussing Digital Art in 1Q 2025 — listen with transcript on Le Random (01 Apr 2025, 79 min). Transcript mentions Gene Kogan. Apple Podcasts · Spotify