Generative Art Timeline · Chapter 9: AI Era (2010s)

2016

Factory of the Sun by Hito Steyerl at MOCA

Exhibition · North America · Women Artists

Factory of the Sun by Hito Steyerl at MOCA
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Premiering at the German Pavilion of the 2015 Venice Biennale before touring internationally, The Museum of Contemporary Art described the work as a “landmark video installation.” The piece was the talk of Venice at the time, with Google Arts & Culture describing it as “probably the most talked-about piece at the significant biennale.” Factory of the Sun blends the symbolism of sunlight with digital age critiques, employing a video game format to explore the paradox of the Internet’s utopian promise versus its oppressive transparency. The work stands in a long line of digital art that asks ethical questions about our digitizing world beyond blindly praising it—along with works by artists like CTG and Lauren Lee McCarthy. Narrated by the fictional game’s programmer, Yulia, the film oscillates between reality levels, portraying characters as motion capture laborers whose movements become light impulses. Through genres like news reportage and internet dance videos, Steyerl examines collective resistance in a surveillance-dominated virtual world, telling the surreal story of workers whose forced movements create artificial sunlight.

Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.

Sources

People

Hito Steyerl, Lauren Lee McCarthy

Movements

generative art, video art, Video Game Art

Filed under

Ideas
digital art, generative art, labor, surveillance, video art, Video Game Art
Technologies
Internet, motion capture, video installation
People
Hito Steyerl, Lauren Lee McCarthy
Works
Factory of the Sun
Organisations
Computer Technique Group, German Pavilion, Google, MOCA, Venice Biennale
Places
Venice

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