Generative Art Timeline · Chapter 9: AI Era (2010s)
2016
Factory of the Sun by Hito Steyerl at MOCA

Premiering at the German Pavilion of the 2015 Venice Biennale before touring internationally, The Museum of Contemporary Art described the work as a “landmark video installation.” The piece was the talk of Venice at the time, with Google Arts & Culture describing it as “probably the most talked-about piece at the significant biennale.” Factory of the Sun blends the symbolism of sunlight with digital age critiques, employing a video game format to explore the paradox of the Internet’s utopian promise versus its oppressive transparency. The work stands in a long line of digital art that asks ethical questions about our digitizing world beyond blindly praising it—along with works by artists like CTG and Lauren Lee McCarthy. Narrated by the fictional game’s programmer, Yulia, the film oscillates between reality levels, portraying characters as motion capture laborers whose movements become light impulses. Through genres like news reportage and internet dance videos, Steyerl examines collective resistance in a surveillance-dominated virtual world, telling the surreal story of workers whose forced movements create artificial sunlight.
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Hito Steyerl, Lauren Lee McCarthy
Movements
generative art, video art, Video Game Art
Filed under
- Ideas
- digital art, generative art, labor, surveillance, video art, Video Game Art
- Technologies
- Internet, motion capture, video installation
- People
- Hito Steyerl, Lauren Lee McCarthy
- Works
- Factory of the Sun
- Organisations
- Computer Technique Group, German Pavilion, Google, MOCA, Venice Biennale
- Places
- Venice
Echoes across time
- 1983 · The Computer/The Artist exhibitions at the Long Beach Museum of Art
- 1974 · TV Buddha and TV Garden by Nam June Paik
- 1978 · The Vasulka’s: Steina: Machine Vision; Woody: Description at the Albright-Knox Art Gallery
Le Random editorials
- Hito Steyerl on How It Uses Us, Peter Bauman, July 21, 2025
- Casey Reas, Lauren Lee McCarthy & Chandler McWilliams on Expanding Software, Peter Bauman, August 20, 2024
- Lauren Lee McCarthy on Software Values, Peter Bauman, February 13, 2024
- Hans Ulrich Obrist on Exhibitions as Living Organisms, Peter Bauman, September 1, 2025
Le Random podcast
- Timeline Ch 10—On-Chain Era (2020s) with Erick Calderon, Lauren Lee McCarthy, Itzel Yard & Rafael Lozano-Hemmer — listen with transcript on Le Random (02 Sep 2024, 63 min). Featuring Lauren Lee McCarthy. Apple Podcasts · Spotify
- Strange Rules and Protocol Art at the Venice Biennale—Trevor Paglen & Primavera De Filippi with Peter Bauman — listen with transcript on Le Random (08 May 2026, 47 min). Title mentions: Venice Biennale. Apple Podcasts · Spotify
- Recapping Digital Art in 2Q 2025 — listen with transcript on Le Random (29 Jun 2025, 56 min). Transcript mentions Hito Steyerl. Apple Podcasts · Spotify
- Timeline Ch 9—AI Era (2010s) with Tyler Hobbs, Helena Sarin, Rhea Myers & Gene Kogan — listen with transcript on Le Random (30 Jul 2024, 51 min). Chapter 9’s episode. Apple Podcasts · Spotify