Generative Art Timeline · Chapter 7: Net Era (1990s)

1997

Form Art by Alexei Shulgin

Artwork · Europe

Form Art displayed in a preserved Netscape browser: blank HTML form buttons spell FORM on a gray page, with smaller labeled buttons below.
Alexei Shulgin, Form Art, 1997, in Netscape 3 on Macintosh via oldweb.today. Rhizome screenshot, May 25, 2017. Alexei Shulgin and Rhizome. Screenshot from Rhizome’s collection on Google Arts & Culture. Image source.

Alexei Shulgin’s Form Art is c3.hu of net art that explores the HTML language’s potential as a medium for artistic expression. Shulgin uses playful manipulation and repetition of basic HTML elements to create visually dynamic and ever-changing compositions that were meant to be interpreted as challenges to traditional notions of art in the rising idea of the digital age that was taking hold in the mid-90s. Society was coming to terms on a mass level that we could no longer afford to fear or slow digitization. Art began reflecting this slow coming to terms and that included net art in general. Form Art received an honorary mention at the 1997 Ars Electronica.

Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.

Sources

People

Alexei Shulgin

Movements

net art

Filed under

Ideas
digitization, net art
Technologies
HTML, World Wide Web
People
Alexei Shulgin
Works
Form Art
Organisations
Ars Electronica

Echoes across time

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