Generative Art Timeline · Chapter 8: Tooling Era (2000s)
2006
Google Buys YouTube

YouTube was created by three former PayPal employees and bought by Google, announced 9 October and completed 13 November 2006, for $1.65 billion in what some have described as “the best tech deal ever.” The move signifies for the sake of this timeline, both the peak of Web2’s dominance and the ever-continuing rise of mass-media art. This precondition for NFTs, according to Casey Reas, began in earnest with the appearance of digital media devices in the home, like early video and music players (e.g., VHS and tape players) in the late ’70s and early ’80s. The purchase of YouTube by Google signified another giant step in mass media art’s decades-long development.
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Movements
digital art, Mass Media Art, video art
Filed under
- Ideas
- digital art, Mass Media Art, technology adoption, video art
- Technologies
- NFTs, Web 2.0
- People
- Casey Reas
- Organisations
- Google, PayPal, YouTube
Echoes across time
- 1973 · Motorola Begins Developing First Handheld Mobile Phone
- 1978 · LaserDisc Introduced
- 1979 · Lorna, Lynn Hershman Leeson
Le Random editorials
- Casey Reas, Lauren Lee McCarthy & Chandler McWilliams on Expanding Software, Peter Bauman, August 20, 2024
- Casey Reas on the History of Generative Art - Part 2, Peter Bauman, July 5, 2023
- Casey Reas on the History of Generative Art - Part 1, Peter Bauman, June 22, 2023
Le Random podcast
- Elevating the Generative Art Space (Launch Episode) with Casey Reas, ciphrd, Anne Spalter, Anika Meier & Georg Bak — listen with transcript on Le Random (28 Jun 2023, 52 min). Featuring Casey Reas. Apple Podcasts · Spotify
- Timeline Ch 8—Tooling Era (2000s) with Christiane Paul, Casey Reas, Christa Sommerer & Golan Levin — listen with transcript on Le Random (15 May 2024, 64 min). Featuring Casey Reas. Chapter 8’s episode. Apple Podcasts · Spotify