Generative Art Timeline · Chapter 4: Digital Era (1960s)

1960

John Whitney Sr. Founds Motion Graphics Incorporated

Event · North America

John Whitney Sr. with motion-control apparatus, in an archival frame reproduced by the ACM SIGGRAPH Digital Art Archive for Motion Graphics Incorporated.
John Whitney Sr. with motion-control apparatus, in an archival frame reproduced by the ACM SIGGRAPH Digital Art Archive for Motion Graphics Incorporated. John Whitney Sr. archive image via ACM SIGGRAPH Digital Art Archive; photographer and frame date not identified. Image source.

John Whitney Sr., pioneer in the field of computer-generated art and animation, founded Motion Graphics Incorporated. It became one of the first companies to use computers for creating graphics and animation. Whitney’s work and innovations would normalize the use of computers in the creative arts and had a profound impact on the development of computer generated images. The work at Motion Graphics was largely completed by a mechanical analog computer built by Whitney himself that controlled cameras above the artwork, a technique he used for the film Vertigo in 1958. He used this invention to create other film and television title sequences and commercials. While mechanical, Whitney’s machines anticipated future computer software.

Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.

Sources

People

John Whitney

Movements

computer animation, computer art, Motion Graphics

Filed under

Ideas
advertising, Analog Computer Art, animation, Computer Film, film, title sequence
Technologies
analog computing, computer animation, computer art, computer graphics
People
John Whitney
Works
Vertigo
Organisations
Motion Graphics Incorporated

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