Generative Art Timeline · Chapter 5: Artist-Programmer Era (1970s)
1972
Atari Releases Pong

A pioneer of electronic gaming, Nolan Bushnell commissioned Pong from the engineer Al Alcorn. Pong, one of the first successful video games of all time, introduced the world to interactive electronic entertainment. Beyond its technological impact, Pong also had artistic significance, blurring the lines between art and technology and showcasing the creative potential of digital media as a medium for artistic expression. Pong’s success demonstrated that video games could be more than just entertainment; they could be a form of interactive art, inspiring future generations of artists to explore the aesthetics, storytelling and interactivity within the realm of video games and media art.
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Movements
Electronic Art, New Media Art, Video Game Art
Filed under
- Ideas
- Interactive Art, interactivity, New Media Art, Technology and Art, Video Game Art, video games
- People
- Al Alcorn, Nolan Bushnell
- Works
- Art and Technology, Electronic Art, Pong
- Organisations
- Atari
Echoes across time
- 1999 · SOD by JODI
- 2004 · Margot Lovejoy Publishes Digital Currents: Art in the Electronic Age
- 2003 · Samorost by Amanita Design
Le Random editorials
Le Random podcast
- Timeline Ch 5—Artist-Programmer Era (1970s) with Joan Truckenbrod, Hans Dehlinger & Anika Meier — listen with transcript on Le Random (14 Jan 2024, 65 min). Chapter 5’s episode. Apple Podcasts · Spotify