Generative Art Timeline · Chapter 9: AI Era (2010s)
2019
Public Key / Private Key by Jennifer and Kevin McCoy

Commissioned by the Whitney for its artport site, this work is one of the first to engage with blockchain technology to make its way to a museum’s permanent collection. The work in this way is an entire reimagination of the relationship between artwork, museum and audience. Acquired by the Whitney Museum’s Christiane Paul, this piece’s incorporation of blockchain technology allow the market life of the work to continue beyond its acquisition. Fifty NFTs, dubbed digital certificates by the museum, linked to the artwork, were given to donors who could freely transfer or sell them. As these certificates change hands, the evolving list of donors is tracked on the museum’s website. Additionally, the artwork itself contains a blockchain key, making the first audience member to discover it the fifty-first donor.
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Movements
Blockchain Art, NFT Art, conceptual art
Filed under
- Ideas
- collecting, commission, institutions, market, museums, ownership, patronage, provenance
- Technologies
- blockchain, NFTs
- People
- Christiane Paul, Kevin McCoy
- Works
- Public Key / Private Key
- Organisations
- Whitney Artport, Whitney Museum of American Art
- Other subjects
- Jennifer and Kevin McCoy
Echoes across time
- 1991 · Stuart Haber and W. Scott Stornetta Describe a Cryptographically Secured Chain of Blocks
- 1973 · Six Years: The Dematerialization of the Art Object from 1966 to 1972 by Lucy Lippard
- 1979 · Cybernetic Symbiosis, Berkeley: Lawrence Hall of Science
Le Random editorials
- Kevin McCoy on Bridging net.art and Blockchain, Peter Bauman, May 2, 2024
- Christiane Paul on Defining AI Art, Peter Bauman, April 23, 2025
- Christiane Paul on Curating Cohen’s AARON, Peter Bauman, January 29, 2024
- Rafaël Rozendaal on a Liquid Canvas, Peter Bauman, January 21, 2025
Le Random podcast
- Timeline Ch 8—Tooling Era (2000s) with Christiane Paul, Casey Reas, Christa Sommerer & Golan Levin — listen with transcript on Le Random (15 May 2024, 64 min). Featuring Christiane Paul. Apple Podcasts · Spotify
- London Digital Art Guide: Writers' Roundtable — listen with transcript on Le Random (16 Oct 2025, 43 min). Transcript mentions Kevin McCoy. Apple Podcasts · Spotify
- Timeline Ch 9—AI Era (2010s) with Tyler Hobbs, Helena Sarin, Rhea Myers & Gene Kogan — listen with transcript on Le Random (30 Jul 2024, 51 min). Chapter 9’s episode. Apple Podcasts · Spotify