Generative Art Timeline · Chapter 9: AI Era (2010s)
2018
Rare Digital Art Festival #1, New York

With the idea of Joe Looney from Rare Pepe Wallet and organized by R.A.R.E, this milestone event in NFT history kicked off in January 2018 with a huge event in this story: RARE AF #1 NYC, the first Rare Art Festival.
While total attendance was low, some of the most prominent people in the burgeoning Crypto Art space appeared, including Matt Hall and John Watkinson from Cryptopunks and Beatriz Ramos from DADA NYC, in addition to Looney. According to Jason Bailey, it was a challenge getting enough artists to participate. Ramos spoke about the event on Right Click Save saying:
“I remember the feeling of effervescence, of excitement — a vital energy that day that felt like the festival was a catalyst for something big. It felt like we all knew that we were on the verge of something huge that no one else was aware of, in a room with other people who share this feeling.”
She continued, reflecting on the legacy of the event after four years:
“I think it catalyzed the NFT movement — the creative ferment, innovation, experimentation, and community but at the same time it buried it, becoming a movement that was purely market driven. The movement in itself (which is not ideological or aesthetic) ended up transforming into the beginnings of a market. And what is left to the community is a shared sense of nostalgia for those of us who lived that moment.”
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Beatriz Ramos, Jason Bailey, Joe Looney, John Watkinson, Matt Hall
Movements
Blockchain Art, Ethereum Art, NFT Art, Rare Digital Art
Filed under
- Ideas
- Blockchain Art, community, crypto art, Ethereum Art, market, movement origins, NFT Art, nostalgia, scenes
- Technologies
- Rare Pepe Wallet
- People
- Beatriz Ramos, Jason Bailey, Joe Looney, John Watkinson, Matt Hall
- Works
- CryptoPunks
- Exhibitions
- Rare Digital Art Festival
- Organisations
- DADA.nyc, R.A.R.E Art Labs, Right Click Save
- Places
- New York
Related moments
Echoes across time
- 1973 · France Hosts International Computer Art Events
- 1979 · Cybernetic Symbiosis, Berkeley: Lawrence Hall of Science
- 1970 · Generación Automática de Formas Plásticas Exhibition at the Centro de Cálculo of the University of Madrid
Le Random editorials
- Matt Hall and John Watkinson on Beginning Movements, Peter Bauman, September 25, 2024
- Jason Bailey, Georg Bak & Kate Vass on the Art Form of Our Generation, Peter Bauman, May 29, 2024
Le Random podcast
- Timeline Ch 9—AI Era (2010s) with Tyler Hobbs, Helena Sarin, Rhea Myers & Gene Kogan — listen with transcript on Le Random (30 Jul 2024, 51 min). Chapter 9’s episode. Apple Podcasts · Spotify