Generative Art Timeline · Chapter 9: AI Era (2010s)

2018

Rare Digital Art Festival #1, New York

Event · North America

A photograph from the first Rare Digital Art Festival: Joe Looney of Rare Pepe Wallet presenting on stage.
A photograph from the first Rare Digital Art Festival: Joe Looney of Rare Pepe Wallet presenting on stage. Joe Looney presenting at the Rare Digital Art Festival, New York, January 2018. Photograph: Kieran Farr. Artnome.

With the idea of Joe Looney from Rare Pepe Wallet and organized by R.A.R.E, this milestone event in NFT history kicked off in January 2018 with a huge event in this story: RARE AF #1 NYC, the first Rare Art Festival.

While total attendance was low, some of the most prominent people in the burgeoning Crypto Art space appeared, including Matt Hall and John Watkinson from Cryptopunks and Beatriz Ramos from DADA NYC, in addition to Looney. According to Jason Bailey, it was a challenge getting enough artists to participate. Ramos spoke about the event on Right Click Save saying:

“I remember the feeling of effervescence, of excitement — a vital energy that day that felt like the festival was a catalyst for something big. It felt like we all knew that we were on the verge of something huge that no one else was aware of, in a room with other people who share this feeling.”

She continued, reflecting on the legacy of the event after four years:

“I think it catalyzed the NFT movement — the creative ferment, innovation, experimentation, and community but at the same time it buried it, becoming a movement that was purely market driven. The movement in itself (which is not ideological or aesthetic) ended up transforming into the beginnings of a market. And what is left to the community is a shared sense of nostalgia for those of us who lived that moment.”

Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.

Sources

People

Beatriz Ramos, Jason Bailey, Joe Looney, John Watkinson, Matt Hall

Movements

Blockchain Art, Ethereum Art, NFT Art, Rare Digital Art

Filed under

Ideas
Blockchain Art, community, crypto art, Ethereum Art, market, movement origins, NFT Art, nostalgia, scenes
Technologies
Rare Pepe Wallet
People
Beatriz Ramos, Jason Bailey, Joe Looney, John Watkinson, Matt Hall
Works
CryptoPunks
Exhibitions
Rare Digital Art Festival
Organisations
DADA.nyc, R.A.R.E Art Labs, Right Click Save
Places
New York

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