Time Popularizes Op Art

Despite Victor Vasarely spawning the movement nearly a decade earlier with the manifesto and subsequent exhibition, Le Mouvement, the term “Op Art” was popularized in 1964 by Time Magazine, though its coinage is contested. Op Art and the related Kinetic Art were both focused on motion, perceived or real. Both precipitated the popularization of cybernetic art and the digital motion upcoming with computer-generated art. The culmination of the intersection between Op Art, cybernetic art and proto-digital art emerged at The Responsive Eye at MoMA the following year (1965).