Generative Art Timeline · Chapter 10: On-Chain Era (2020s)
2024
V&A’s Digital Art Book and Inaugural Digital Art Season

October was a big month for digital art, especially in London. In addition to Serpentine’s The Call, October included the Victoria and Albert Museum’s (V&A) inaugural Digital Art Season to partly coincide with Frieze London as well.
Included in the V&A’s programming was the launch of the museum’s new historical digital art book, Digital Art: 1960s to Now, edited by curators Melanie Lenz, Corinna Gardner and Pita Arreola. I was able to attend this launch along with wonderful talks by Arreola and artist Kyle McDonald.
The following day at the V&A was FEMG3N, the third installment of FEMGEN, featuring a discussion with artists Licia He and Anna Ridler, writer Charlotte Kent and curator Melanie Lenz, alongside a talk by myself on the contributions of women in generative art. I highlighted Eudice Feder and Joan Shogren for their barely-known contributions and wonderful stories.
Founded in 2022 by Micol Apruzzese and Alex Estorick, FEMGEN fosters inclusivity in digital art, celebrating female and nonbinary artists working with generative systems.
The V&A also showed a screening of Gary Hustwit’s generative documentary Eno on legendary musician Brian Eno.
Besides Frieze London and all of its ancillary events, October in London also saw the Lumen Prize 2024 Awards Presentation. It was a busy month for digital art in one of its world capitals and clearly part of 2024’s digital art “moment.”
Text by Peter Bauman. Generative Art Timeline, Le Random, fact-checked September 2026.
Sources
People
Alex Estorick, Anna Ridler, Brian Eno, Charlotte Kent, Corinna Gardner, Eudice Feder, Gary Hustwit, Joan Shogren, Kyle McDonald, Licia He, Melanie Lenz, Micol Apruzzese, Pita Arreola
Movements
digital art, generative art, feminism
Filed under
- Ideas
- art fair, generative systems, inclusivity, institutional recognition
- People
- Alex Estorick, Anna Ridler, Brian Eno, Charlotte Kent, Corinna Gardner, Eudice Feder, Gary Hustwit, Joan Shogren, Kyle McDonald, Licia He, Melanie Lenz, Micol Apruzzese, Pita Arreola
- Works
- Digital Art: 1960s to Now, Eno, The Call
- Exhibitions
- Digital Art Season, FEMG3N
- Organisations
- FEMGEN, Frieze, Lumen Prize, October, Serpentine, Victoria and Albert Museum (V&A)
- Places
- London
Related moments
Echoes across time
- 1973 · France Hosts International Computer Art Events
- 1968 · Computer Graphic Exhibition at Brno House of Arts
- 1982 · L’Art et l’ordinateur in Paris
Le Random editorials
- Kyle McDonald on Computer Softness, Peter Bauman, March 30, 2026
Le Random podcast
- Anna Ridler & Sofia Crespo—The Natural History of Machine Learning with Peter Bauman (Deep Learning Series 03) — listen with transcript on Le Random (28 Nov 2025, 54 min). Featuring Anna Ridler. Apple Podcasts · Spotify
- New York Frieze Week—Michael Connor, Regina Harsanyi & Karyn Nakamura with Peter Bauman — listen with transcript on Le Random (12 May 2026, 47 min). Title mentions: Frieze. Apple Podcasts · Spotify
- Timeline Ch 10—On-Chain Era (2020s) with Erick Calderon, Lauren Lee McCarthy, Itzel Yard & Rafael Lozano-Hemmer — listen with transcript on Le Random (02 Sep 2024, 63 min). Chapter 10’s episode. Apple Podcasts · Spotify