Generative Art Timeline · Chapter 10: On-Chain Era (2020s)
2021
Everydays: The First 5000 Days by Beeple

If two local catalysts propelled the NFT mania of 2021, they were the pandemic and this March 11 record-breaking Beeple sale. The macro-catalysts include the pre-conditions for NFTs that Casey Reas has spoken about and so much of this Timeline has been devoted to, including the rise of mass-media art in the ’80s, mobile technology and blockchains. Developments in systems thinking and abstraction throughout art history were also critical.
However, in terms of more proximate causes for NFT-mania, this sale did more than almost any single event to bring attention to NFTs and the art made on them. The traditional art world, while often appearing noble, is largely dictated by economics. This single—largely economic—event may have therefore done more for mainstream adoption of digital art than any other individual digital art effort in decades.
The flip side to the positive attention this sale may have brought to the space is the undoubted increase in financialization and speculation that it also ignited.
Text by Peter Bauman. Generative Art Timeline, Le Random.
Sources
People
Casey Reas, Erick Calderon, Mike Winkelmann (Beeple)
Movements
Blockchain Art, digital art, Ethereum Art, NFT Art
Filed under
- Ideas
- abstraction, Blockchain Art, COVID-19 pandemic, digital art, Ethereum Art, hyperfinancialization, market, Mass Media Art, NFT Art, speculation, systems thinking
- Technologies
- blockchain, mobile computing, NFTs
- People
- Casey Reas, Erick Calderon, Mike Winkelmann (Beeple)
- Works
- Everydays
- Organisations
- Art Blocks, Christie's
Echoes across time
- 2009 · Bitcoin Genesis Block
- 2008 · Satoshi Nakamoto publishes Bitcoin Whitepaper
- 1979 · Cybernetic Symbiosis, Berkeley: Lawrence Hall of Science
Le Random editorials
- Machinic Taste, Ruby Justice Thelot, June 29, 2026
- Beeple on Robot Dogs as Canvas, Peter Bauman, December 8, 2025
- Beeple on Infinite Creation Machines, Peter Bauman, June 17, 2025
- A Mean Defense, Peter Bauman, May 19, 2025
Le Random podcast
- Beeple—Robot Dogs & Art After the Alien Landing with Peter Bauman — listen with transcript on Le Random (01 Dec 2025, 45 min). Featuring Mike Winkelmann (Beeple). Apple Podcasts · Spotify
- 2025 Art in Review with thefunnyguys, Conrad House & Peter Bauman — listen with transcript on Le Random (22 Dec 2025, 98 min). Transcript mentions Everydays. Apple Podcasts · Spotify
- Timeline Ch 10—On-Chain Era (2020s) with Erick Calderon, Lauren Lee McCarthy, Itzel Yard & Rafael Lozano-Hemmer — listen with transcript on Le Random (02 Sep 2024, 63 min). Featuring Erick Calderon. Chapter 10’s episode. Apple Podcasts · Spotify