Generative Art Timeline · Chapter 9: AI Era (2010s)
2014
Is Art by Rhea Myers

This piece from July 23, 2014, under three months after Quantum is another proto-NFT from 2014, yet it derives inspiration from Duchamp, 1960s Conceptualism and net.art. Other early proto-NFTs include NILIcoin and Quantum from the same year, and Mothership from 2013—all found on the Timeline.
The work, published as contract code in 2014 and deployed to Ethereum in 2016, that can be toggled between states of being “art” or “not art” by anyone who sends a transaction to it. This work echoes Marcel Duchamp by reframing a smart contract as a found object. The concept draws from the legacy of 1960s Conceptual Art and 1990s net.art, both of which critically engaged with the systems of their time, using dematerialization, decentralization and interactivity as key elements. Myers’s piece explores how blockchain technology can serve as a modern platform for these ideas, questioning the essence and authentication of art by making its designation as “art” a participatory and dynamic process.
The artwork thus not only interrogates the art historical context of blockchain art from its near-beginnings but also the technological and communal frameworks that support and challenge the notion of what constitutes art today. Like the McCoys—and to some extent Kevin Abosch and ascribe—this early attempt at inscribing creativity on the blockchain was rooted in net art and artist-led.
Jason Bailey spoke about how this project was typical of the fragmented nature of art of the blockchain and proto-NFTs at this time. Rather than the community that would eventually form, during this time the work consisted of “individuals playing around with the concept, working on individual projects,” according to Bailey. He continues to say that there was “not much interest and not a movement; not community driven.”
Text by Peter Bauman. Generative Art Timeline, Le Random.
Sources
People
Jason Bailey, Kevin Abosch, Marcel Duchamp, Rhea Myers
Movements
Blockchain Art, Ethereum Art, NFT Art, Proto-NFT
Filed under
- Ideas
- authentication, Blockchain Art, community, conceptual art, decentralization, dematerialization, Ethereum Art, interactivity, net art, NFT Art, Participatory Art, Ready-made
- Technologies
- blockchain, Ethereum, proto-NFTs, smart contracts
- People
- Jason Bailey, Kevin Abosch, Marcel Duchamp, Rhea Myers
- Works
- Is Art, Mothership, NILIcoin, Quantum
- Organisations
- Ascribe
- Other subjects
- Jennifer and Kevin McCoy
Related moments
- 2014 · Jennifer and Kevin McCoy’s Quantum
- 2013 · Ascribe Conceptualizes Proto-NFTs
- 2014 · NILIcoin by Nili Lerner
- 2013 · Mothership by Jonathan Monaghan
Echoes across time
- 1968 · "On the Path to Computer Art” by the Parallel Group
- 1979 · Cybernetic Symbiosis, Berkeley: Lawrence Hall of Science
- 1995 · Legend of the net.art coinage
Le Random editorials
- Rhea Myers on Code as Cultural Material, Peter Bauman, September 26, 2023
- Jason Bailey, Georg Bak & Kate Vass on the Art Form of Our Generation, Peter Bauman, May 29, 2024
- Kevin McCoy on Bridging net.art and Blockchain, Peter Bauman, May 2, 2024
- Kate Vass on Rethinking Art Collecting, thefunnyguys, August 9, 2023
Le Random podcast
- Timeline Ch 9—AI Era (2010s) with Tyler Hobbs, Helena Sarin, Rhea Myers & Gene Kogan — listen with transcript on Le Random (30 Jul 2024, 51 min). Featuring Rhea Myers. Chapter 9’s episode. Apple Podcasts · Spotify
- Protocol Art & Blockchain Formalism—Mitchell F Chan, Ania Catherine, Dejha Ti, matto & maltefr — listen with transcript on Le Random (04 Mar 2025, 64 min). Transcript mentions Rhea Myers. Apple Podcasts · Spotify
- Timeline Ch 3—Analog Era (1950s) with Georg Bak — listen with transcript on Le Random (10 Aug 2023, 65 min). Transcript mentions Rhea Myers. Apple Podcasts · Spotify