Generative Art Timeline · Chapter 7: Net Era (1990s)

1995

Legend of the net.art coinage

Artwork

Archived nettime message with Shulgin’s name, March 1997 date, subject and the original story about the net.art name.
Alexei Shulgin’s “Net.Art – the origin,” sent to nettime on 18 March 1997, as preserved in the mailing-list archive. The garbled-email origin story was a prank. Alexei Shulgin / nettime mailing-list archive. Browser capture, 27 September 2026. Image source.

There is a legend that has persisted—for decades—that net.art was first coined by Vuk Ćosić from a garbled email. I spoke to to Ćosić about the claim, who debunked the legend but not for the first time: “First coinage: there is this legend that I received an e.mail with garbled text. False. That story itself is one of the better pieces of net.art, done by Alexei Shoulgin. It was widely repeated and for me it works as our take at the words such as Impressionism and Cubism that came from outside or Dada that came from inside but is foggy. The expression net.art was invented by Pit Schultz during our debates about online specific art, and we all liked it because .art was just like a file extension. Like .pdf or .doc.”

Text by Peter Bauman. Generative Art Timeline, Le Random.

Sources

People

Alexei Shulgin, Pit Schultz, Vuk Ćosić

Movements

net art

Filed under

Ideas
net art
People
Alexei Shulgin, Pit Schultz, Vuk Ćosić

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