onformative Founded

Founded by Julia Laub and Cedric Kiefer, onformative is a studio that focuses on digital generative art and design. Based in Berlin, onformative is characterized by its unique blend of art, design and technology, producing expressive, algorithmic work. The studio engages in a wide array of projects, from interactive media installations to generative design and dynamic visuals, often collaborating with professionals across various disciplines. By focusing on an emotional approach to digital creativity, onformative continues to find the human in the digital. Their work explores a variety of materiality, showcasing the decade’s tech-led aesthetic from its very beginnings as well as an indication that digital generativity was alive and well prior to NFTs.