Generative Art Timeline · Chapter 6: Personal Computer Era (1980s)

1986

Pixar purchased from Lucasfilm by Steve Jobs

Event · North America

Two articulated desk lamps face a small ball decorated with a red star against a dark background in Luxo Jr.
Pixar’s Luxo Jr. (1986), made in the year Steve Jobs acquired the company. Pixar, official company history. Image source.

In 1986, Steve Jobs, the visionary co-founder of Apple, made a historic move by purchasing Lucasfilm’s computer graphics division and incorporating it as Pixar. This acquisition, which initially seemed like an unconventional venture, would go on to reshape the computer graphics industry. Pixar, at the time, was a small computer graphics division of Lucasfilm, experimenting with computer-generated imagery. Under Jobs’s leadership, Pixar would evolve into an animation powerhouse, revolutionizing not only computer-generated images but filmmaking itself. In 1995, they released Toy Story, the world’s first feature-length computer-animated film, setting a new standard for animated storytelling using computers, a trend that to this day has not been reversed.

Text by Peter Bauman. Generative Art Timeline, Le Random.

Sources

People

Steve Jobs

Movements

digital art, graphic design

Filed under

Ideas
animation, computing history, digital art, film, graphic design
Technologies
CGI, computer animation, computer graphics
People
Steve Jobs
Works
Toy Story
Organisations
Apple, Lucasfilm, Pixar

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