Generative Art Timeline · Chapter 9: AI Era (2010s)
2010
The Artist Is Present by Marina Abramovic at MoMA

Marina Abramović creates analog, performance- and system-based work that elevates audience participation and the role of the viewer in the vein of interactive software art. Her work combines famed video art pioneer Nam June Paik’s interest in participation with Sol LeWitt’s instruction-based practice to think systematically about art without the use of code. Abramović’s The Artist Is Present (2010) exemplifies her systems-based approach, as the work is ultimately instruction and rules-based, as each participant in The Artist Is Present is given the following instructions: “Sit silently with the artist for a duration of your choosing.” Performed on every day the Museum was open across two and a half grueling months, The Artist is Present is a dematerialized and serial work of generative art that emphasizes participation. The piece demonstrates the similarities between digital and conceptual art. Abramović understands the power of unpredictability within systems.
Text by Peter Bauman. Generative Art Timeline, Le Random.
Sources
People
Marina Abramović, Nam June Paik, Sol LeWitt
Movements
generative art, Participatory Art, Performance Art, instruction art
Filed under
- Ideas
- audience participation, conceptual art, dematerialization, generative art, Participatory Art, Performance Art, Rules-Based Art, seriality, systems, systems art
- Technologies
- software art
- People
- Marina Abramović, Nam June Paik, Sol LeWitt
- Works
- The Artist is Present
- Organisations
- MoMA
Echoes across time
- 1993 · do it Concept and Catalogue Released
- 1970 · Information exhibition at the Museum of Modern Art
- 1966 · Sol LeWitt Begins Producing Serial Work
Le Random editorials
- Marina Abramović on New Possibilities, Peter Bauman, June 2, 2025
- Il(Lumina)ting Marfa, Nathaniel Stern, October 12, 2023
Le Random podcast
- Timeline Ch 9—AI Era (2010s) with Tyler Hobbs, Helena Sarin, Rhea Myers & Gene Kogan — listen with transcript on Le Random (30 Jul 2024, 51 min). Chapter 9’s episode. Apple Podcasts · Spotify