do it Concept and Catalogue Released

All about instruction-based generative art, do it began in 1993 as a conversation and a book of instructions from twelve artists, from which the exhibitions grew. Initiated by Hans Ulrich Obrist in conversation with artists Christian Boltanski and Bertrand Lavier, do it explores the interpretive role of the viewer in generative art, transcending traditional notions of static displays. Each venue hosted unique interpretations, blurring lines between art and daily life. Do it championed audience involvement, fostering dynamic, ever-changing experiences. Unlike conventional exhibitions, it prioritized human interaction over physical artifacts, inviting diverse renditions that engaged with site specificity.