Generative Art Timeline · Chapter 4: Digital Era (1960s)
1968
Cybernetic Serendipity Defines a Movement

Cybernetic Serendipity, Jasia Reichardt’s landmark international exhibition at the Institute of Contemporary Arts, London, ran from 2 August to 20 October 1968 and was computer art’s first international exhibition. But it was also so much more than that.
With cybernetic theory (Cybernetics Is Born) as an overarching theme, the exhibition probed the relationship between creativity and technology. It “aroused world-wide interest for computer art and especially for computer graphics,” according to Herbert Franke. It accomplished this by comprehensively showcasing the various movements’ pioneers.
The show featured pioneers in a staggering variety of digital arts, including A. Michael Noll, Frieder Nake, Georg Nees, CTG and Charles Csuri (computer graphics), Nam June Paik (video art), Jean Tinguely (kinetic art), John Cage (generative music), Jeanne Beaman (generative choreography), John Whitney (computer film), Ken Knowlton (computer animation) and many others.
Cybernetic Serendipity was forward looking, it “deal[t] with possibilities rather than achievements,” according to Reichardt. The genius of the exhibition is that several decades later the collective achievements of the artists at the exhibition are innumerable.
The publication itself is even a prized possession today and a work of art. Reichardt said that “the most important single revelation of this exhibition” was that, due to the advent of computers, “people who would never have put pencil to paper, or brush to canvas, have started making images.”
This is the legacy of Cybernetic Serendipity. Its promotion of art and technology inspired experimentation and collaboration in the arts that are still reverberating today. It established the computer as an integral force in the history of art, inspired numerous pioneers and introduced cybernetic art to a global audience.
From Cybernetics Is Born:
Cybernetics would play a vital role in both the birth of digital art and artificial intelligence, thus making it one of the single most important moments on the timeline. Max Bense and his role at the University of Stuttgart explains the connection to computer art, specifically. He taught the first European computer artists, Georg Nees and Frieder Nake, leaving an indelible marks on their thinking that last to this day, as youtube.com demonstrates.
For artificial intelligence, cybernetics was an early attempt to unite machines and organic beings in a functional way, as it sought a theory of control, feedback and communication applicable to machines as well as animals. In the book Art in the Age of Machine Learning, author Sofian Audry argues that the concept of machine learning dates back to cybernetics.
Listen to open.spotify.com (transcript) on Cybernetic Serendipity and Jasia Reichardt.
Note: The show's famous catalogue appeared in July 1968 as a special issue of Studio International, edited by Reichardt, a month before the show opened.
Text by Peter Bauman. Generative Art Timeline, Le Random.
Sources
People
A. Michael Noll, Charles Csuri, Frieder Nake, Georg Nees, Herbert W. Franke, Jasia Reichardt, Jean Tinguely, Jeanne Beaman, John Cage, John Whitney, Ken Knowlton, Max Bense, Nam June Paik, Sofian Audry
Movements
Chance Dance, computer animation, computer art, Computer Music, generative art, Generative Music, generative photography, Generative Poetry
Filed under
- Ideas
- Chance Dance, collaboration, Computer Film, Computer Music, creativity, Cybernetic Art, democratization, digital art, experimentation, generative art, Generative Choreography, Generative Music, Generative Poetry, Technology and Art, video art
- Technologies
- artificial intelligence, computer animation, computer art, computer graphics, cybernetics, generative photography, kinetic art, machine learning
- People
- A. Michael Noll, Charles Csuri, Frieder Nake, Georg Nees, Herbert W. Franke, Jasia Reichardt, Jean Tinguely, Jeanne Beaman, John Cage, John Whitney, Ken Knowlton, Max Bense, Nam June Paik, Sofian Audry
- Works
- Art in the Age of Machine Learning
- Exhibitions
- Cybernetic Serendipity
- Organisations
- Computer Technique Group, University of Stuttgart
- Places
- Europe, London, UK
Related moments
- 1963 · Gaussian Quadratic by A. Michael Noll
- 1965 · Five Screens with Computer by Gustav Metzger
- 1966 · Maughan S. Mason’s Traveling Show of Analog Computer Generated Works
- 1967 · Verifying star by Donald K. Robbins
Echoes across time
- 1982 · L’Art et l’ordinateur in Paris
- 1948 · Cybernetics Is Born
- 1983 · SIGGRAPH’s Exhibition of Computer Art
Le Random editorials
- THEN AND NOW, Jasia Reichardt, June 25, 2024
- A. Michael Noll on When It All Started, A. Michael Noll, March 25, 2025
- Frieder Nake on “Machinic” Miracles, Peter Bauman, July 10, 2024
Le Random podcast
- Timeline Ch 4—Digital Era Pt I (1960s) with Dr A Michael Noll — listen with transcript on Le Random (07 Sep 2023, 60 min). Featuring A. Michael Noll. Chapter 4’s episode. Apple Podcasts · Spotify
- Elevating the Generative Art Space (Launch Episode) with Casey Reas, ciphrd, Anne Spalter, Anika Meier & Georg Bak — listen with transcript on Le Random (28 Jun 2023, 52 min). Transcript mentions Cybernetic Serendipity. Apple Podcasts · Spotify
- Timeline Ch 4—Digital Era Pt II (1960s) with Michael Spalter — listen with transcript on Le Random (21 Sep 2023, 77 min). Transcript mentions Cybernetic Serendipity. Chapter 4’s episode. Apple Podcasts · Spotify