Generative Art Timeline · Chapter 5: Artist-Programmer Era (1970s)
1970
Lewis Mumford’s The Pentagon Of Power: The Myth Of The Machine and Alvin Toffler’s Future Shock Take Pessimistic View on Technology

These two books had a significant impact on views towards technology in the 1970s, challenging prevailing notions that technological progress was inherently positive and beneficial. The books encouraged a reevaluation of the relationship between humans and technology. The books marked a shift in the optimism that the art world felt in the ’60s about the future potential of art and technology. Indicative of the ’60s optimism were shows such as Cybernetic Serendipity and The Machine. With public sentiment turning against technology, the art world turned with it, and Conceptualism moved further away from the machine, as the show Information demonstrated.
Text by Peter Bauman. Generative Art Timeline, Le Random.
People
Movements
computer art, Technology and Art
Filed under
- Ideas
- Anti-Technology Art, conceptual art, technology, Technology and Art
- Technologies
- computer art, cybernetics
- People
- Alvin Toffler, Lewis Mumford
- Works
- Art and Technology, Future Shock, The Pentagon of Power
- Exhibitions
- Cybernetic Serendipity, Information, The Machine as Seen at the End of the Mechanical Age
Related moments
- 1970 · Information exhibition at the Museum of Modern Art
- 1968 · The machine, as seen at the end of the mechanical age at MoMA
- 1968 · Cybernetic Serendipity Defines a Movement
Echoes across time
- 1951 · Edmund C. Berkeley Begins Publishing Computers and Automation
- 1909 · Manifesto of Futurism Published by Filippo Tommaso Marinetti
- 1956 · The New Landscape in Art and Science by György Kepes
Le Random editorials
- Casey Reas on the History of Generative Art - Part 2, Peter Bauman, July 5, 2023
Le Random podcast
- Timeline Ch 5—Artist-Programmer Era (1970s) with Joan Truckenbrod, Hans Dehlinger & Anika Meier — listen with transcript on Le Random (14 Jan 2024, 65 min). Chapter 5’s episode. Apple Podcasts · Spotify