Generative Art Timeline · Chapter 5: Artist-Programmer Era (1970s)

1970

Lewis Mumford’s The Pentagon Of Power: The Myth Of The Machine and Alvin Toffler’s Future Shock Take Pessimistic View on Technology

Publication

Purple-and-white cover of Alvin Toffler’s Future Shock, with its title slanting upward.
Alvin Toffler, Future Shock, first published in 1970; cover shown is Ballantine’s 2022 paperback edition. Alvin Toffler; Ballantine Books / Penguin Random House. Cover designer not identified by publisher. Image source.

These two books had a significant impact on views towards technology in the 1970s, challenging prevailing notions that technological progress was inherently positive and beneficial. The books encouraged a reevaluation of the relationship between humans and technology. The books marked a shift in the optimism that the art world felt in the ’60s about the future potential of art and technology. Indicative of the ’60s optimism were shows such as Cybernetic Serendipity and The Machine. With public sentiment turning against technology, the art world turned with it, and Conceptualism moved further away from the machine, as the show Information demonstrated.

Text by Peter Bauman. Generative Art Timeline, Le Random.

People

Alvin Toffler, Lewis Mumford

Movements

computer art, Technology and Art

Filed under

Ideas
Anti-Technology Art, conceptual art, technology, Technology and Art
Technologies
computer art, cybernetics
People
Alvin Toffler, Lewis Mumford
Works
Art and Technology, Future Shock, The Pentagon of Power
Exhibitions
Cybernetic Serendipity, Information, The Machine as Seen at the End of the Mechanical Age

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